Senior Marketing Manager

HIVE LIVING

Marketing Strategy & Leadership

• Define and own the overall marketing strategy across HIVE s brands and assets

• Develop annual marketing plans aligned with business, development, and commercial objectives

• Set campaign priorities, budgets, and performance targets

• Act as the senior marketing voice within leadership discussions

Brand Strategy & Positioning

• Implement brand positioning, messaging frameworks, and go-to-market narratives

• Ensure brand strategy is clear, consistent, and scalable across markets and products

• Provide strategic direction and guardrails for brand expression without micromanaging creative execution

Campaigns, Growth & Performance

• Oversee demand generation, launches, and marketing-led growth initiatives

• Guide digital, performance, and CRM strategies (execution may be internal or outsourced)

• Monitor performance metrics and optimise strategy accordingly

• Ensure marketing supports leasing, sales, and long-term brand equity

Leadership & Team Enablement

• Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution

• Create clarity between strategy and execution, allowing creative excellence to thrive

• Build and scale the marketing function over time as the business grows

• Manage agencies, consultants, and partners where required

Cross-Functional Alignment

• Work closely with Development, Property Management, Community, and Leadership teams

• Ensure marketing strategy reflects real product, experience, and operational realities

• Collaborate with Brand Experience to ensure lived experience reinforces brand promise