Social Media & Content Manager

L'ETO Caffe

Duties & Responsibilities

• Strategy & Planning
• Develop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives)
• Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.
• Content Creation & Production
• Shoot, edit and publish Reels, Stories, static posts and other on-brand content.
• Coordinate all aspects of photo/video shoots working with chefs, restaurant managers and the Social Media Executive on creative direction and talent coordination.
• Community Management
• Engage daily with followers: respond to comments, DMs and mentions promptly and on-brand.
• Monitor sentiment, highlight user-generated content and flag emerging trends or issues.
• Influencer & Partner Relations (with PR Agency)
• In partnership with our PR agency, identify, vet and reach out to local influencers and content creators.
• Collaborate with the PR agency to negotiate partnerships, manage deliverables and track performance metrics.
• Cross-Functional Collaboration
• You ll work closely with:
• Marketing Team aligning social campaigns with wider promotions and PR activities
• Creative & Design on asset development, post-production and visual consistency
• Operations syncing on menus, new openings and in-store activations
• External Vendors including influencers, photographers and video producers

Requirements & Qualifications

• 3+ years hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)
• Deep understanding of Instagram and TikTok ecosystems: algorithmic best practices, trends and ad formats
• Excellent copywriting skills and a keen eye for visual storytelling
• Basic proficiency with editing tools (Canva, CapCut)
• Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflows
• A proactive, data-driven mindset: comfortable analyzing engagement metrics and iterating on content
• Fluency in English; Russian is a plus.

What We Offer

-Official full-time employment with competitive salary

-Comprehensive medical insurance

-Employee discounts across all L ETO Group concepts

-Dynamic, collaborative culture with clear paths for growth

-Exposure to a leading regional brand and the opportunity to shape its social voice every day