Social Media Marketing Specialist & Creative Concept Developer

Beno

Key Responsibilities:

• Creative & Cinematic Concept Development:
• Generate original ideas for cinematic social-media videos (Reels, TikTok, brand films, lifestyle shoots).
• Develop concepts, storyboards, moodboards, and visual references for upcoming shoots.
• Create scripts and outlines for dynamic, emotional, and luxury-oriented video content.
• Research trends in cinematography, luxury lifestyle visuals, and Dubai content aesthetics.
• Provide the production team with clear creative direction for each shoot (vibes, pacing, angles, aesthetics).

Social Media Responsibilities:

• Develop and implement social media strategies aligned with the brand and marketing campaigns.
• Manage and grow company accounts across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.
• Create, schedule, and publish engaging content (captions, ideas, reels concepts, story sequences).
• Collaborate with the videographer, editor, and marketing team to ensure consistent brand storytelling.
• Monitor engagement, respond to followers, and maintain strong community interaction.
• Track and analyze performance metrics (reach, engagement, follower growth, conversions).
• Prepare regular performance reports and suggest improvements.
• Stay updated on social media trends, platform algorithms, and content formats.
• Manage paid advertising campaigns when needed (boosting, lead ads, targeting).
• Support events, launches, and collaborations by planning creative social coverage concepts.

Requirements:

• 2 4 years of experience in SMM, content strategy, or creative concept development
• Strong creative thinking with the ability to produce cinematic ideas for video content
• Solid understanding of social media platforms and analytics tools
• Excellent storytelling, concept-writing, and communication skills
• Ability to work remotely, independently, and meet deadlines
• High attention to detail, aesthetic taste, and brand consistency

Preferred Skills:

• Experience in luxury, lifestyle, hospitality, real estate, marine, or automotive sectors
• Experience working with videographers and editors
• Basic understanding of filmmaking and visual storytelling principles
• Influencer marketing experience (bonus)
• Knowledge of digital marketing tools (SEO, PPC, content funnels)
• Ability to work under pressure and handle multiple projects