Trade Marketing Manager T Choithram & Sons LLC

• ROI on trade promotions.

• Distributor performance and compliance in line with brand team.

• To deliver on targeted monthly Brand wise Volume/Value, Distribution & Visibility targets for UAE.

• To engage all levers at his disposal to achieve targeted GP of his agency by channel.

• Ensure timely Settlement of all claims and debit notes.

• Increase in sell-out and sales growth by channel.

• Improvement in shelf share and visibility.

• Execution score during market visits.

• Successful product launches and activation results.

TRADE AND TEAM:

• Increase in sell-out and sales growth by channel.

• Improvement in shelf share and visibility.

• Execution score during market visits.

• Successful product launches and activation results.

• Participate in all team-working and be an effective team-player at all times.

• To achieve set KPIs on Distribution, Visibility (BDA implementation /or share of space as per our market share & planograms) and Market Share Gain.

• Sell out and Nielsen data analysis.

• Track, measure performance and feedback results on above continuously to team, to improve performance.

• SMART objective setting.

• Continuously evaluate competition brands and activities and feedback initiatives to stay ahead of them.

• Train and ensure FAB’s (features, Advantages and Benefits) for all brands.

• Recruitment, Training and Coaching.

• Implement of all the NPI’s promotions and promotions within agreed timelines.

• Reduce, Control and manage the trade returns and bad goods.

• Manage all the trade spends within the limits and timelines.

• 25% time spend in trade, working with the team as well as independent trade audits to measure execution.

• To take swift action on new outlet openings and negotiate strong BDAs with them.

• 100% Compliance with BDA’s in all the territories and renewal of all the BDA’s within the 3 months of expiry.

• Overall spend planning and control. Improve ROI and optimize spends.

• To Lead and participate in forecasting meetings with suggestions/initiatives to optimize inventory. Ensure customer service level, forecast accuracy and partner case fill rate.

• Evaluate competition activities and observe trade/consumer trends.

• To participate and share all survey findings (price, competition, category etc). Maintain price index for all SKU’s.

• To maintain harmonious PR with trade and prompt & efficient customer service at all the times.

OTHER:

• To internally liaise with all departments on relevant matters with good harmony.

• Good rapport with Partner, Trade and Team.

• To comply with all organization SOPs and HR policies.

  
  

  KEY COMPETENCIES:

• Quick learner with strong perseverance skills.

• Good eye for opportunities (new space/listings etc.).

• Proficiency in Preparing, measuring, tracking (gilling gaps) and achieving target by keeping good grip on execution.

• Full understanding of dynamics of FMCE products/trade in UAE.

• Dynamic & Energetic team player with an open, positive & curious mind.

• Efficient, Result-Oriented with good problem-Solving skills.

• Very communicative and expressive.