Account Lead - Consumer

Bridgestone

With a strong commercial and consultative approach, you will identify and develop market opportunities, strengthen channel execution, and leverage market intelligence to achieve mid- to long-term business objectives.

Responsibilities:

Market Development Consumer Tyres

• Develop and execute Bridgestone s consumer tyre market strategy across all key regions in KSA (Central, Western, Eastern, Southern).
• Work closely with distributors and key retail partners to assess market performance, pricing structures, consumer trends, and channel effectiveness.
• Monitor and respond to KSA-specific market factors, including vehicle parc trends (SUVs and passenger cars), seasonality, road conditions, and SASO regulatory requirements.
• Convert market insights, sell-out data, and consumer behavior into actionable strategies that support business planning and key account growth.

New Business Development & Channel Management

• Identify and develop new consumer tyre business opportunities that deliver sustainable profitability for Bridgestone and its partners.
• Expand presence across retailers, franchise workshops, and regional distribution channels.
• Ensure optimal product mix, size coverage, pricing positioning, and in-market execution across key accounts.
• Build and maintain strong relationships with distributors and major customers to drive brand loyalty and long-term growth.
• Track and communicate competitor activity, pricing movements, promotions, and new market entrants.

Research, Planning & Reporting

• Lead competitive and market intelligence activities covering consumer tyre portfolios, key sizes, pricing tiers, and promotions in KSA.
• Develop and execute annual, quarterly, and monthly sales plans aligned with market targets and regional priorities.
• Monitor market activities including new product launches, seasonal campaigns, and promotional programs.
• Conduct market and retailer reviews to identify emerging consumer demand and new tyre size opportunities, particularly in high-growth SUV segments.
• Share structured market feedback with regional and global teams to support product planning and portfolio optimization.