Assistant Manager - Social Media Marketing Apparel FZCO

How you will make an impact (Key responsibilities): 

1. Social Media Strategy & Content Planning 

• Support the development and execution of social media calendars aligned with brand campaigns, launches, and seasonal priorities.
• Ensure content reflects premium fashion aesthetics, tone of voice, and visual identity across all platforms. 
• Stay informed on social media trends, platform updates, and emerging formats to enhance content relevance. 

2. Content Execution & Community Management • Coordinate content creation with internal teams, agencies, photographers, and influencers. 

• Oversee day-to-day posting, scheduling, and basic performance monitoring across platforms. 
• Support community management by monitoring comments, messages, and interactions in line with brand guidelines. 

3. Performance Tracking & Optimization 

• Track and analyze social media performance metrics such as engagement, reach, and follower growth. 
• Support reporting on campaign effectiveness and content performance with actionable insights. 
• Assist in optimizing content strategies based on analytics and audience behavior. 

4. Cross-Functional & Campaign Support 

• Collaborate with Marketing, E-commerce, PR, and Creative teams to support integrated campaigns. 
• Assist in coordinating influencer collaborations and campaign activations as required. 
• Ensure timely execution of social media deliverables across multiple markets or platforms. 

 Qualifications & Skills 

• Bachelor’s degree in marketing, Communications, Media, or a related field. 
• 5-7 years of experience in social media marketing, preferably within fashion, lifestyle, or premium retail brands. 
• Strong understanding of major social platforms, content formats, and audience engagement tactics. 
• Eye for aesthetics, storytelling, and brand-consistent visual communication. 
• Analytical mindset with the ability to interpret performance data and optimize content accordingly. 
• Highly organized, collaborative, and comfortable working in a fast-paced, brand-driven environment.