Assistant Marketing Manager Marriott International

Key Responsibilities:

• Assist in developing annual marketing plans and promotional calendars.
• Support brand positioning by ensuring all marketing activities align with hotel and brand guidelines.
• Conduct market research to identify trends, competitor activities, and growth opportunities.

Digital Marketing

• Manage and update the hotel s website content, offers, and landing pages.
• Coordinate SEO/SEM, Google Ads, and digital campaigns with agencies or internal teams.
• Oversee email marketing newsletters, guest engagement campaigns, and database segmentation.
• Monitor online presence across booking platforms, brand portals, and social channels.

Social Media & Content Creation

• Plan and manage social media content calendars.
• Create or coordinate high-quality photos, videos, and written content for social platforms.
• Track engagement, impressions, and social KPIs to optimize performance.
• Work with influencers, creators, and photographers to enhance brand reach.

Brand & Public Relations

• Ensure consistency in all hotel marketing materials, signage, brochures, and collateral.
• Support PR initiatives, press releases, and media hosting.
• Assist in organizing hotel events, photo shoots, and community relations activities.

Campaigns & Promotions

• Coordinate marketing campaigns for rooms, restaurants, spa, and events.
• Support partnerships with local businesses, tourism boards, and corporate clients.
• Track campaign performance and provide monthly reports and insights.

Collaboration & Administration

• Work closely with Sales, F&B, Revenue, and Operations to align marketing activities.
• Manage budgets, invoices, and vendor documentation.
• Maintain marketing assets, photo libraries, and digital archives.