Associate, Brand and Marketing

Starlinks Global

Key Responsibilities

Organic & Digital Marketing

Lead Generation

• Drive organic growth through SEO strategy, website optimization, and owned channel management
• Leverage SEMrush and analytics tools for keyword research, competitive analysis, and performance tracking
• Develop and optimize website content to improve search rankings and user engagement
• Monitor and report on content performance with actionable recommendations for improvement

CRM & Lead Generation

Campaign Management

• Plan, execute, and optimize CRM-driven campaigns including email marketing, lead nurturing workflows, and marketing automation
• Maintain data integrity through accurate CRM segmentation, tagging, and hygiene practices
• Collaborate with sales teams to ensure seamless lead handoff and follow-up processes
• Analyze and report on lead quality, funnel conversion rates, and campaign ROI

Sales Enablement & Content Creation

Sales Support

• Design compelling sales collateral including pitch decks, one-pagers, case studies, and product sheets
• Create brand-aligned presentations that effectively communicate value propositions to prospects
• Continuously update and refine sales materials based on market feedback and performance data
• Partner with sales teams to identify content gaps and develop materials that address customer objections

Brand Management & Campaign Execution

Brand Consistency

• Execute integrated marketing campaigns aligned with brand guidelines, messaging architecture, and tone of voice
• Support campaign planning from concept through execution, including internal communications
• Ensure consistency across all customer touchpoints (digital, email, sales, events)
• Coordinate cross-functional teams and external agencies to deliver cohesive brand experiences

Performance Analytics & Optimization

Data-Driven Insights

• Track, measure, and report on marketing KPIs across organic, paid, CRM, and campaign activities
• Identify trends, opportunities, and optimization recommendations based on data analysis
• Maintain organized documentation, marketing asset libraries, and performance dashboards
• Present insights to stakeholders with clear, actionable recommendations