Associate Manager - Brand Aldar Academies

This is an exciting opportunity to join the highly successful Aldar family of schools and to help shape the future of Abu Dhabi s leading school group.

WHAT WE OFFER:

Aldar Education is a family of world-class, child-centered, and innovative schools based in the UAE. We educate over 34,000 students across our group of owned and managed schools, and as we grow, so does our need for highly skilled, inspirational, and dedicated school leaders. We offer an attractive remuneration package including medical cover, flights, housing, and free child school places. Our future-focused learning model includes both students and staff, so we place a special emphasis on professional development, coaching and training.

Successful candidates will have access to a wide network of professionals and opportunities to both lead and contribute to training others as well as develop themselves.

Aldar Education is keen to hear from like-minded, forward thinking school leaders who would welcome the challenges and opportunities that we have to offer.

This job description is not all inclusive. Aldar Education reserves the right to amend this job description at any time. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are also mindful of our national development strategy and encourage UAE Nationals in their application at our company.

Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.

Main Duties

• Develop and own brand and marketing strategies for assigned schools or portfolios, aligned with business and enrolment objectives
• Lead the delivery of integrated marketing programmes from strategy through execution and optimisation
• Act as a senior marketing partner to principals and school leadership, shaping marketing direction and priorities
• Lead the localisation, implementation, and rollout of HQ-led brand, marketing, and communications initiatives across schools
• Ensure consistent application of brand strategy, messaging, and visual identity across all school touchpoints
• Provide strategic leadership in campaign planning, prioritisation, and optimisation
• Drive marketing excellence, governance, and delivery standards across all assigned activity

Specific Duties

• Develop annual and term-based marketing strategies and plans aligned with enrolment targets, portfolio priorities, and HQ direction
• Translate HQ-led strategies, campaigns, and frameworks into clear school-level plans and execution roadmaps
• Lead campaign strategy, planning, and execution across digital, owned, events, partnerships, and community engagement channels
• Act as the primary marketing lead for school-level rollout of corporate initiatives, launches, and brand programmes
• Brief and align principals, PREs, and operational teams on HQ initiatives, ensuring clarity, readiness, and consistency
• Oversee the development and rollout of marketing assets, content, and collateral in line with brand and governance frameworks
• Lead school-level brand activation and positioning initiatives, ensuring strong on-ground and digital presence
• Partner with social media, digital and communications teams to ensure integrated messaging, performance alignment, and delivery
• Monitor campaign and rollout effectiveness, interpret insights, and drive optimisation recommendations
• Lead marketing support for open days, enrolment drives, launches, and key school milestones
• Identify opportunities to strengthen brand visibility, reputation, and community engagement at both the school and portfolio level