Brand Communications Manager (Sponsorships) Acorn Strategy

KEY RESPONSIBILITIES

Strategy Development

• Develop the overarching brand and communications strategy for the sponsorship portfolio, aligning with corporate brand and marketing objectives.
• Define key narratives, communication priorities, and messaging frameworks that guide sponsorship communications across all events and channels.
• Build an annual communications plan that integrates sponsorship activities into the broader marketing and brand calendar.

Integrated Campaigns and Activation

• Plan and deliver 360 integrated communications campaigns for sponsorships including PR, marketing, digital, and social.
• Oversee communications and content for major sports sponsorships such as the Abu Dhabi Marathon and Formula 1, ensuring alignment across all platforms.
• Manage creative agencies and partners to deliver impactful campaigns, activations, and media content.

Content and Storytelling

• Develop and manage an always-on communications approach that builds engagement throughout the year, not just during event periods.
• Oversee the creation of compelling content for PR, social, and digital channels that amplifies presence and impact.
• Ensure brand consistency and quality across all sponsorship communication materials.

Performance and Evaluation

• Establish KPIs and measurement frameworks to assess sponsorship communications performance.
• Track, evaluate, and report on campaign effectiveness, audience engagement, and ROI.
• Use insights and analytics to refine strategy and improve future campaigns.

Stakeholder Management

• Collaborate with internal stakeholders across Brand, Corporate Communications, Marketing, and CSR to ensure integrated messaging and alignment.
• Work with external partners, event organisers, and rights holders to coordinate joint communications and media opportunities.
• Act as a brand guardian for sponsorship-related communication activities.

Other Duties

• Keep abreast of global trends in sponsorship communications, digital engagement, and sports marketing.
• Support the VP, Sponsorship, on strategic projects or initiatives as required.