الوصف الوظيفي

الأدوار والمسؤوليات

Brand Manager

In-progressOn site

Industry : FMCG/Foods/Beverage

Location: Egypt

Work Experience: 7 years

Job Description

Functional: -

Strategic Planning, Product Innovation, Consumer Marketing Planning, Business & Financial Analysis, Advertising Development, Trade Understanding, Consumer & Shopper Insights, Operational Excellence

Behavioural: -

* Analytical thinking

* Flexibility and agility

* Able to communicate well with other departments & other cultures

* High commitment & ownership

* Strict adherence to timelines

Key Deliverables of the Role

Delivery of brand targets

Build and guard brand DNA and positioning.

Plan the Marketing calendar and align relevant departments.

Execute ATL & BTL brand activities.

Build & manage TV & Digital strategy.

Develop brand assets & material.

Conduct regular market & consumer visits and track market trends converting them into actionable tasks.

Present and analyze brand performance.

Liaise with local & global teams to achieve Marketing objectives.

Lead Innovation pipeline creation.

* Build in-depth consumer understanding that drives all Marketing & New development decisions.

* Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products.

* Analyse competitor performance and market trends to provide recommendations for brand development.

* Monitor and control expenses within allotted budget.

Reporting Relationships

Upwards Head of Marketing

Requirements

* 7 years experience in brand management field, experience in FMCG sector is a must.

* Experience with Digital brand marketing is a must.

* BSc of business administration degree will be suitable, post graduate degree in Marketing is an asset.

* Excellent command of English language.

* Excellent MS Office skills.

* Critical analysis orientation, business cycle understanding, problem solving & decision-making capabilities.

* Excellent communication, presentation and reporting skills.

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Brand Manager
Client of Tawzef

الأشخاص الذين يبحثون على وظائف Brand Manager الوظائف التي تم البحث عنها

Brand Manager Client of Tawzef

الأشخاص الذين يبحثون على وظائف Brand Manager الوظائف التي تم البحث عنها

Brand Manager
Client of Tawzef