Brand Manager

Client of NicheHR Global

Key Responsibilities

• Devise and implement comprehensive country-brand strategies in existing and new markets.

• Identify relevant consumer insights for core brands and plan effective communication strategies.

• Establish and execute all digital marketing strategies for core and new brands across a cluster of international markets.

• Define consumer insights for strategic brand development.

• Create compelling brand equity and loyalty among target consumers through innovative methods.

• Responsible for the overall growth and profitability of the Brand.

• Manage brand budgets and net contributions for the assigned cluster.

• Lead brand building & activation initiatives for identified brands in respective countries.

• Drive communication development for respective brands in identified countries.

• Oversee media planning & execution of ATL (Above The Line) and BTL (Below The Line) activities for the brand.

• Develop & execute marketing programs in collaboration with agencies across multiple countries and cross-functional teams.

• Orchestrate product promotion through market communication, media, and sales visibility efforts.

• Responsible for New Product Development (NPD) for respective markets.

• Coordinate with internal and external stakeholders for new product development initiatives.

Qualifications & Experience

• Post-Graduation in Management (from a Premier institute).

• 4 to 5 years of experience in FMCG (Fast-Moving Consumer Goods).

• Candidate should ideally have worked in either the Personal Care or Foods category.

• Prior experience across both Sales & Marketing is preferable.

• Innovation experience is preferable.

Knowledge, Skills & Competencies

• Ability to lead communication, media strategy, and planning for business objectives.

• Demonstrates strategic, visionary leadership.

• Proven track record of creating strong brand equities.

• Possesses strong consumer understanding.

• Good understanding of Brand P&Ls.

• Strong influencing skills.

• Ability to work effectively in a cross-functional setup.

• Manages and implements projects with excellence.

• Is creative and innovative with a strong Bias for Action .

• Takes Personal risk and makes a difference in the Brand and Business.

• Proficient in Project Management and Network Management for New Products.