Business Development Manager, VIP /Institutional Growth Binance

Spot Volume Growth

• Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors

• Own a regional volume target and track performance against spot market share metrics vs competitors

• Identify and work with internal teams to design incentive structures or campaign responses

Regional & Local Amplification

• Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context

• Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks

• Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes

Institutional Product Ideation & Iteration

• Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals

• Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions

• Run small-scale pilots with anchor clients to test product iterations before broader rollout

Self-Directed Execution

• Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges

• Identify growth opportunities from market signals and initiate sprint-sized experiments (2 4 weeks) to test them

• Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries