Category Manager, Hygiene Reckitt Benckiser Group

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Category Manager who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.

• Define the category vision and annual brand strategies aligned with Global and Regional direction.
• Translate consumer insights, market trends, and competitive dynamics into clear growth plans.
• Own portfolio architecture, brand roles, pricing ladders, and pack strategy.
• Deliver against category KPIs: NSV, market share, penetration, equity and profitability.
• Lead the innovation pipeline from concept to in-market execution.
• Lead cross-functional teams and partner with Global & Regional Marketing, R&D, Supply, and Procurement to ensure launches are fit-for-market, on-time, and cost-efficient.
• Balance global platforms with local consumer needs, affordability, and regulatory requirements, tracking post-launch performance and feeding learnings back.
• Define brand positioning, communication and messaging in line with global guidelines.
• Lead creative development with local and global agencies across ATL, digital, and in-store.
• Own media strategy and A&P investment, ensuring ROI and effectiveness.
• Lead GTM strategy, including launches, promotions and channel prioritization.
• Represent markets in regional and global forums, ensuring strong alignment with global governance and stage-gate processes, while adapting to local realities.
• Partner closely with Sales to drive distribution, visibility, and activation excellence.
• Support trade-offs between growth, affordability, and margin discipline.
• Ensure strong shopper activation and in-store execution in partnership with Sales.