Channel Marketing Specialist

Fortra, LLC

WHAT YOU'LL DO

• In-Person Event Planning & Logistics:
  • Assist in the coordination and execution of in-person events such as partner conferences, tradeshows, and customer/partner meetups.
  • Oversee logistical details, including venue coordination, travel arrangements, catering, and promotional materials.
  • Support the creation and maintenance of event timelines and budgets.
  • Act as a liaison between vendors, partners, and internal teams to ensure events run smoothly.
  • Assist in developing event messaging, collateral, and presentations for partner engagement.
  • Track, analyze, report, measure, and communicate program results.

• Webinar Facilitation & Coordination:
  • Manage the logistics of virtual webinars, including scheduling, registration, and technical setup.
  • Partner internally on the creation of content and promotional strategies for webinars.
  • Collaborate with internal teams to ensure webinars align with broader channel marketing strategies and goals.
  • Provide on-the-day support during webinars, managing attendee engagement and troubleshooting any issues.

• Partner Marketing Support:
  • Aid channel partners with marketing materials, campaign assets, and training to help drive sales initiatives.
  • Assist in developing and implementing co-branded marketing campaigns for partners.
  • Measure and report on campaign performance, providing insights for optimization.

• Administrative & Reporting Tasks:
  • Maintain an up-to-date directory of events, webinars, and partner activities.
  • Prepare regular reports to evaluate event and campaign success, including metrics such as attendance, engagement, and ROI.
  • Provide recommendations to leadership based on program results.
  • Assist in managing marketing budgets and tracking expenses related to marketing programs.