Chief Marketing Officer

Chrona Agency

Responsibilities

• Develop and execute a global marketing strategy across all business units.

• Lead brand, performance, creative, content, community, and regional marketing teams.

• Build long-term positioning in fintech, Bitcoin, and Web3 markets.

• Align marketing with product, business development, and executive leadership.

User Acquisition & Growth

• Oversee paid performance channels across global markets.

• Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics.

• Lead growth experiments, funnel optimization, and conversion improvements.

• Manage high-budget marketing investments across multiple regions.

Brand, Communications & Creative

• Own brand identity, messaging, and tone of voice across all customer touchpoints.

• Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs.

• Oversee PR, media relations, and market positioning.

• Ensure brand consistency across regions, channels, and platforms.

Product Marketing & Market Expansion

• Connect product value with market needs through segmentation, GTM strategies, and localization.

• Define and communicate product positioning and use cases for global audiences.

• Support launches in new regions with localized marketing plans.

Partnerships & Ecosystem Marketing

• Build high-impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players.

• Collaborate with B2B, BD, and ecosystem teams on integrations and co-marketing.

• Develop cross-channel partner activation strategies.

Data, Analytics & Reporting

• Build a data-driven marketing culture with clear KPIs, dashboards, and forecasting.

• Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning.

• Present performance insights to executive leadership and the board.

Team Leadership & Operations

• Lead, mentor, and scale a global, multi-disciplinary marketing organization.

• Establish operational processes, performance cycles, and cross-functional alignment.

• Manage marketing budgets, resources, and external partners.