Client Partner - (Twitter) Ads Sales

Connect Ads

What this role will be doing?

• Revenue & Growth (Core)
• Own and grow a book of business; deliver quarterly/annual revenue targets through new spend, renewals, and upsell.
• Build and execute account growth strategies that create win/win outcomes for X and advertisers.
• Develop and present consultative sales narratives showing how X advertising solutions connect brands with audiences and deliver outcomes.
• Maintain a strong pipeline, forecast accuracy, and disciplined account planning to achieve targets.
• Client & Agency Partnership
• Establish and nurture senior relationships with advertisers and agency stakeholders; act as a trusted advisor.
• Lead strategic QBRs, planning sessions, and joint business plans; align on objectives, audience, creative approach, and measurement.
• Identify client business challenges and translate them into clear media strategies and platform solutions.
• Campaign Strategy, Measurement & Optimization
• Partner with clients to build and execute effective campaigns, interpret performance, and recommend optimizations and next steps.
• Guide measurement approach (KPIs, attribution/brand lift, reporting) and help clients navigate evolving measurement environments.
• Ensure close collaboration with the Account Manager to monitor active campaigns, revenue pacing, and in-flight performance, proactively identifying risks/opportunities and driving actions to protect delivery and accelerate incremental spend.
• Market Leadership & Cross-functional Collaboration
• Stay current on X product updates and the broader digital media landscape; translate market changes into client opportunities.
• Collaborate with internal partners (measurement, creative, ops, product, client solutions) to deliver a strong client experience and resolve issues quickly.
• Contribute to team knowledge-sharing and (where applicable) mentor/onboard newer team members.