Commercial Director Four Seasons Hotel

About the location:

Beachfront relaxation on north Africa s Mediterranean coast. In the heart of Tunisia s vibrant and exotic capital city, our modern Mediterranean oasis offers a calm, laid-back beachfront escape alongside this bustling business hub. Relax at our Spa and pools, stay connected with state-of-the-art business services, or take a step back in time more than 3,000 years of ancient civilization are at your fingertips.

The Commercial Director is responsible for driving the hotel s overall commercial performance by leading sales, marketing, revenue management, and related functions. The role ensures that strategic commercial initiatives maximize revenue across all business units Rooms, F&B, Spa, and other outlets while maintaining strong brand identity. The Commercial Director provides strategic leadership, develops revenue generating strategies, manages budgets, and oversees the execution of commercial plans to support the hotel s long term growth and market positioning.

ESSENTIAL FUNCTIONS :

LEADERSHIP

Build, lead, coach, train and develop a strong team withthe assistance of the Director of Sales and Director ofCatering / Events / Conference Services, incorporatingexisting talent and recruiting new team members where necessary. Balance the specific needs of sales and marketing staff by building a positive and creative work environment. Build trust and confidence with stakeholders:Ownership, Home Office (Area or Regional DOHM,Marketing Leadership Team, RVP), PC and hotel team. In conjunction with the General Manager provide direction on pricing, Revenue Management (RM), MarCom, Rooms and Catering sales strategy and tactics.

INTERNAL COMMUNICATIONS

Develop a dynamic and open communication process between all parties to ensure that all activities and bookings are focused to yield maximum revenue peroccupied room.

Actively participate in regular General Manager and Planning Committee meetings to drive hotel revenue generating plans. Engage in all forecast meetings and ensure effective communication with all sales support system (such as corporate commercial teams and worldwide sales offices).

Include GM, DOF, DOS, DOC/CS and Reservations Manager in weekly Revenue meetings with DORM or SRM

MAXIMIZE HOTEL REVENUE

Understand the different needs of market segments and implement strategies/programs as appropriate to maximize revenue generation and profitability.

Revenue management logistics.

Revenue management accountability.

MARKETING

Develop and implement the Annual Marketing Plan and budget process.

Analyse the property s capabilities and identify the direct sales, advertising, and public relations programs necessary to attract targeted sources of business.

Develop marketing programs consistent with Four Seasons style and positioning, ensuring compliance with brand policies and guidelines.

In conjunction with Director of Sales, identify sources of business available to the hotel and establish priority marketing

Review and monitor competitive hotels to ensure product and service offerings position property for competitive advantage.

Manage hotel presence and content across all communication channels, both brand and third party platforms. In conjunction with Hotel Marketing.

Understand the difference between marketing initiatives and an integrated marketing campaign as well as when to execute which with a focus on measurement via KPIs/ ROI

Manage SEO, PPC, direct marketing, partnership and other advertising budgets and opportunities.

PUBLIC RELATIONS

Develop Public Relations Strategy and oversee updates and execution in conjunction with PRD; agency or corporate PR support

Craft Social Media strategy and distribution outlets with PR Director.

Develop the Sales and Marketing (S&M) budget in conjunction with the Annual Marketing Plan and Minimum Operating Standards.

SALES

Provide "Two up" sales assistance for all key accounts, where relevant and participate in deployment decisions and yield decisions as appropriate.

Ensure fluid communication with WSOs regarding market changes, business needs and priorities.

Establish goals and monitor performance to meet property revenue objectives.

Review the performance of each sales person and approve quarterly and annual incentive results.

Develop and maintain a succession plan for management positions in Sales, Catering, Public Relations and Revenue Management.

KNOWLEDGE AND SKILLS:

Education: (4) year college/university degree (or equivalent).

Experience: Previous experience as a DOS or Sales Manager in a Hotel or Resort

Skills and Abilities:

• Effective leadership capabilities. Team
• player; ability to forge solid working
• relationships with peers, agencies and
• property based personnel.
• Ability to think critically and evaluate best possible solutions, resources and procedures to implement priorities.
• Ability to work independently, solve problems, take initiative and demonstrate solid judgment.
• Well organized, able to set priorities, assess /measures results; and be detailed oriented.
• Ability to multitask; solution oriented; ability to assess situations and exercise good judgement.
• Revenue management practices and Four Seasons standards including working knowledge of RevFinder as a business analytics resource.
• Knowledge of Corporate marketing resources and allocation: people and expertise including sales network, marketing communications and PR support.
• Marketing Communications includes but is not limited to: search marketing (paid and organic), direct marketing, content marketing, social media marketing, print and display advertising