Commercial Director Luxury Entertainment Venue (Pre-Opening)

111 Management

Commercial Strategy & Revenue Ownership

• Own the venue s overall revenue performance and commercial strategy

• Develop pricing structures, seat tiers, and yield strategies to maximize revenue per show

• Monitor booking velocity and sales trends to maintain strong occupancy and ticket value

• Oversee premium seating, VIP experiences, private hire, and corporate bookings

Channel Strategy & Distribution

• Manage and optimise all booking channels including direct website sales, hotel and concierge partners, third-party ticketing platforms, corporate bookings, and walk-ins

• Maintain a one-inventory architecture ensuring real-time availability across channels

• Drive growth of direct bookings as the highest-margin revenue source

• Negotiate and manage relationships with channel partners within approved commercial frameworks

Concierge & Hotel Activation

• Build and manage a structured concierge partner programme across Palm Jumeirah, Downtown, and DIFC hotels

• Conduct regular activation sessions with concierge contacts and hotel sales teams

• Train concierge teams on the venue proposition, pricing tiers, and booking process

• Track and incentivise concierge performance through a structured commission framework

CRM & Data

• Build the guest database from day one to support repeat visits and targeted marketing

• Oversee the ticketing platform and ensure data integrity across booking sources

• Use booking data and yield analytics to inform commercial decisions and performance trends

Pre-Opening Commercial Setup

• Establish commercial channels, partner agreements, and ticketing infrastructure ahead of opening

• Launch advance ticket sales to generate pre-opening momentum and early revenue

• Develop the commercial strategy and nightly yield mix framework with the leadership team