Content Coordinator

Scale Army

The Content Coordinator will manage digital communications across the client s resort, brewery, tourism, and golf brands. This role is responsible for content scheduling, social media management, website updates, and email campaigns, ensuring all platforms remain current, engaging, and aligned with brand standards. The Digital Marketing Coordinator will operate as the digital marketing engine for the portfolio, working independently in a fast-paced, weather-driven environment.

Key Responsibilities

• Post and update content across websites and social media platforms for the resort, brewery, tourism, and golf brands.

• Ensure websites and social media accounts are regularly updated with accurate information, including conditions, hours, events, and promotions.

• Coordinate and send email newsletters and campaigns to engage and inform customers.

Content Coordination

• Maintain a structured content calendar to ensure timely posting across all platforms.

• Ensure content consistency across all brands within the portfolio.

Cross-Brand Efficiency

• Coordinate content across multiple platforms, leveraging overlapping audiences to maximize engagement.

• Repurpose content across resort, brewery, and tourism brands to ensure cohesive messaging and streamlined execution.

• Maintain a distinct brand voice for the golf brand while ensuring alignment with the overall portfolio.

Qualifications

Experience

• 2+ years of digital marketing or social media management experience, preferably within outdoor recreation, hospitality, or tourism industries.

• Proficiency in managing website content using CMS platforms such as Squarespace or WordPress.

• Experience coordinating and executing email marketing campaigns.

Skills

• Strong writing and content scheduling skills to ensure timely, engaging communication across multiple platforms.

• Highly organized, with the ability to manage multiple accounts and platforms efficiently.

• Proactive and self-directed, with the ability to operate independently and prioritize effectively.

• Comfortable executing with fast turnaround times in a dynamic, weather-driven environment.

• Passion for outdoor recreation, tourism, and hospitality marketing.

• Photography and videography skills for marketing content creation (preferred).

• Proficiency in Adobe Creative Suite or Canva for content design and graphics creation (preferred).

• Marketing experience within ski, tourism, hospitality, or golf industries is highly advantageous (preferred).

What Success Looks Like

• Consistently creating and sharing engaging content across websites, social media, and email campaigns.

• Ensuring all digital platforms remain current with accurate operational updates and relevant content.

• Streamlining content strategies across brands to maximize engagement and efficiency.

• Maintaining consistent brand voice across platforms while preserving each brand s unique identity.

• Edited videos meeting the resort's brand standards and format requirements, including successful adaptation to platform formats.

• Delivering high-quality content on deadline within a fast-paced hospitality environment.

Opportunity

This is an exciting opportunity to join a growing company in the outdoor recreation and hospitality space. The Content Coordinator will play a key role in shaping the digital presence of multiple services, ensuring customers remain engaged and informed throughout the year.

This role offers direct impact across the full portfolio, exposure to multiple hospitality brands, and the opportunity to work within a passionate team in a dynamic, fast-moving environment with room to grow.