Content Creator

Scale Army

Key Responsibilities

• Produce high-quality short-form and platform-native content for Instagram, TikTok, Facebook, Pinterest, and YouTube

• Create both video and static assets tailored to each platform

• Support content needs across campaigns, product launches, and evergreen initiatives

Content Repurposing & Output Scaling

• Transform existing footage and assets into multiple content pieces

• Adapt content across formats and platforms to maximize output

• Identify opportunities to extend the lifecycle of high-performing content

Editing, Storytelling & Platform Optimization

• Edit content with strong pacing, structure, and storytelling

• Stay aligned with platform trends while maintaining brand integrity

• Optimize content based on platform-specific best practices and audience behavior

Creative Execution & Collaboration

• Execute based on strategic direction, briefs, and campaign objectives

• Collaborate closely with internal creative and marketing teams

• Contribute creative ideas while aligning with overall direction

Brand Alignment & Visual Consistency

• Maintain a strong understanding of the brand s aesthetic, tone, and positioning

• Ensure all content is cohesive across platforms and campaigns

• Balance trend-driven content with a consistent, elevated brand identity

Performance Awareness & Iteration

• Understand what types of content perform well and why

• Incorporate feedback and performance insights into future content

• Continuously refine output based on engagement and audience response