Content Creator + Viral Growth Specialist

Division50

What You ll Own

1. Viral Strategy (Core Responsibility)

Identify daily trends across TikTok, Instagram Reels, YouTube Shorts

Pitch 5 10 viral content ideas every day

Adapt trends to AI, marketing, entrepreneurship niches

Write scroll-stopping hooks + multiple angles

Understand why content goes viral (psychology + structure)

Guide during shoots for maximum performance

Track performance & optimize based on data

You are the trend radar + algorithm strategist

2. Content Oversight & Daily Execution

Oversee daily content creation across all platforms

Guide and ensure production of:

• Short-form videos
• Stories
• Simple, fast-turnaround content

Repurpose existing content into:

• Multiple formats
• Platform-specific variations
• New angles/hooks

Handle light editing when needed (basic trims, captions, simple formats no advanced editing required)

Ensure content is:

• Fast
• Consistent
• Aligned with current trends

Focus is on speed, volume, and smart repurposing, not heavy production

3. Social Media Execution

Ensure consistent publishing across all platforms

Oversee planning of:

• Daily short-form content
• Story content
• Captions and posting timelines

Manage and grow multiple social media pages

Upload, schedule, and test content across platforms

Experiment with:

• Hooks
• First 3 seconds
• Thumbnails
• Formats

Perform basic keyword & trend research

Plan and maintain a structured content calendar in advance

Maintain a clear content pipeline and publishing flow

No reactive posting everything is planned and intentional

Team Coordination & Workflow Management

Work closely with:

• In-house editors
• Graphic designers

Provide:

• Clear briefs
• Creative direction
• Feedback and revisions

Ensure smooth collaboration and timely execution

Align all outputs with the overall content strategy

You are responsible for keeping the entire content workflow aligned and efficient

Performance Tracking & Optimization

Monitor content performance across platforms

Analyze:

• Engagement
• Retention
• Reach

Identify what works and scale it

Identify what doesn t and improve or eliminate it

Continuously refine strategy based on insights

Decisions are driven by data and content understanding, not guesswork