Content Producer

Scale Army

Role Overview

The Content Producer will transform each podcast episode into a powerful, far-reaching digital experience across Instagram, TikTok, YouTube Shorts, and Facebook Reels. This role owns all short-form video output, organic distribution, and the emotional look and feel of the storytelling clips. You will distill long-form, memoir-driven narration into gripping 8 60 second cinematic micro-stories that spark obsession, sharing, and community growth. This role does not include audio mixing, which is handled by the Audio Producer.

Key Responsibilities Short-Form Video Editing

• Edit 90 100 short-form clips per month using audio and video provided by the host and Audio Producer.

• Create emotionally charged, scroll-stopping clips ranging from 8 60 seconds.

• Add captions, subtitles, zooms, text emphasis, and cinematic pacing.

• Select and execute strong hooks, ensuring the first 1 2 seconds capture attention.

• Export platform-optimized versions for Instagram, TikTok, YouTube Shorts, and Facebook Reels.

Social Media Output & Management

• Publish 3+ reels per day across platforms.

• Write captions aligned with the brand s cinematic, emotional, raw, and intelligent tone.

• Select hashtags and descriptions that match the emotional and narrative intent of each clip.

• Maintain a consistent 7-day posting cadence.

• Engage with community comments daily.

Content Mining & Story Selection

• Identify high-impact lines, emotional beats, cliffhangers, humor, and dramatic moments within each episode.

• Pitch weekly clip ideas to the team.

• Build and maintain a clip library of the strongest moments for ongoing use.

Brand Cohesion

• Ensure all content aligns with the brand s standards of high emotional intensity, cinematic aesthetic, and elevated storytelling.

• Avoid cheesy or guru-style content.

• Collaborate with the team to maintain grid cohesiveness and overall visual consistency.

Growth Strategy

• Monitor viral trends and adapt formats while staying true to the brand s voice.

• Experiment with hooks, pacing, and creative direction.

• Identify which emotional moments resonate most strongly with the audience and refine content accordingly.