Content Strategist

Scale Army

Role Overview

The Content Strategist will develop and execute content strategies that support the brand s creative direction and digital growth. This role is responsible for planning content creation, managing posting schedules, and developing innovative campaign ideas that align with brand goals and engage the target audience. The strategist will collaborate closely with creators and internal teams to ensure content consistency, maximize engagement, and maintain a strong, recognizable digital presence.

Key Responsibilities

Content Strategy & Creation

• Develop content strategies aligned with brand goals and target audience.
• Collaborate with content creators to generate engaging and relevant content ideas.
• Oversee content creation to ensure consistency in messaging and visual style.

Content Posting & Scheduling

• Schedule content across platforms to maintain a consistent online presence.
• Ensure content is published at optimal times to maximize audience engagement.
• Manage and maintain a content calendar to track posting timelines.

Campaign Ideation & Development

• Generate creative campaign ideas that resonate with the target audience.
• Develop campaign concepts, themes, and content briefs for cross-platform execution.
• Collaborate with internal teams to ensure campaigns are executed seamlessly.

Qualifications

Experience

• 3+ years of experience in content strategy, content creation, or digital marketing.
• Proven track record managing content scheduling and campaign ideation.

Skills

• Strong understanding of digital marketing trends and platform-specific content strategies.
• Excellent project management and organizational skills to manage schedules and timelines.
• Creative mindset with the ability to generate innovative content ideas.
• Strong communication skills and ability to collaborate with cross-functional teams.
• Good understanding of AI tools and systems.
• AI-native mindset with comfort experimenting with AI and automation tools to improve efficiency and scale results.
• Experience using AI-powered platforms for content creation, ideation, and optimization.
• Familiarity with tools and workflows for social listening, data scraping, and automated outreach.
• Ability to leverage automation and workflow integrations to streamline repetitive tasks and surface actionable insights.
• Interest in using AI to amplify engagement, improve targeting, and enhance marketing performance.

What Success Looks Like

• Effective execution of content strategies that drive audience engagement and support brand growth.
• Campaign ideas that increase brand visibility and audience interaction.
• Timely and consistent content posting aligned with the content calendar.
• Positive feedback from team members and stakeholders on content ideation and execution.