Content Team Lead

Worood.Co

Key Responsibilities

• Content Strategy & Planning

• Develop a cohesive content strategy aligned with Worood s brand identity, marketing goals, and seasonal campaigns.
• Plan and oversee monthly content calendars across all digital platforms.
• Ensure consistency in tone, messaging, and visual direction across channels.
• Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.

• Team Leadership & Management

• Lead, mentor, and empower the content team (copywriters, designers, media production team)
• Provide ongoing feedback, training, and support to enhance team skills and performance.
• Delegate tasks effectively and monitor workflow to ensure timely, high-quality output.
• Foster a collaborative, inclusive, and creative team environment.

• Creative Direction

• Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.
• Direct the creative process for photoshoots, reels, videos, and editorial content.
• Ensure all visuals and copy reflect the brand s aesthetic, values, and emotional identity.
• Push for innovation in content formats, styles, and creative approaches.

• Marketing Integration

• Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.
• Analyze campaign performance and content results to refine future strategies.
• Ensure content supports sales initiatives, product launches, and engagement objectives.
• Maintain awareness of industry trends, competitor activations, and emerging content styles.

• Quality Control & Optimization

• Review and approve all content before publishing to maintain quality standards.
• Optimize content for digital channels, including SEO, social algorithms, and platform best practices.
• Track content KPIs and generate insights-based recommendations.

• Cross-Functional Collaboration

• Work with brand, product, and e-commerce teams to ensure content reflects product stories and customer needs.
• Align with PR, influencers, and partnerships to ensure unified messaging.
• Participate in campaign planning, brand events, and creative brainstorming sessions.