Country Brand Manager Vaccines

Pfizer Inc

POSITION RESPONSIBILITIES

Brand/ TA/ Channel management and tactical plan development:

• Collecting market insights to help in strategy development
• Development of local tactics (tactical plan), promotional campaigns and programs to maximize brand value
• Implementation of local strategy and alignment with regional and global strategies as appropriate
• Provide accurate analysis of data for each brand and/ or portfolio to support proposed strategy
• Ensure the brands/ TAs are being managed according to life cycle requirements
• Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements, within those channels
• Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
• Work closely with cross-functional brand leadership through the core brand team
• Utilize inputs from the core brand team to support the strategy and tactical development
• Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes used by customer facing colleagues and channel activities are delivered timeously
• Complete the demand planning with GSCPM, to ensure continued stock supply to markets and avoid stock obsolescence

Financial Planning:

• Deliver on revenues and IBA of brands/portfolio within the scope of management
• Ensure high integrity and accuracy of forecasts
• Ensure mitigation plans are developed, as required
• Monthly brand and portfolio reviews with CBL/Category Lead
• Work with GSCPM to optimize brand forecasts and reduce obsolescence
• Set up, monitor and track ROI of marketing expenditure and programs
• Optimally Managing and controlling A&P to maximize the marketing impact

Alignment across functions and stakeholder management:

• Align key internal stakeholders, through the core brand team medical, marketing, Access, regulatory, sales etc - to drive business objectives, develop strategies and tactics for the brand and/ or TA
• Lead the efforts to understand and address country opportunities and challenges
• Collaborate with sales to roll out and drive effective execution of campaigns and programs
• Establish effective peer relationships and strong cross-functional collaboration and communication
• Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
• Vendor management

Shared Accountability:

• Work with CBL/CL on country Op Plan; revenue targets, brand A&P and FTE allocations with sales and marketing management.
• With channel marketing ensure that clear inputs on the customer journey for your brands//

portfolios are shared and development of tactics in conjunction with the channel marketers.

• Long-range demand forecasting with demand planning and manager
• Revenue adjustments, as needed, with sales and business finance manager
• Development of channel strategies with channel marketing and sales
• KOL development in conjunction with sales and medical
• On-boarding of new PSRs and identifying upskilling requirements with market changes.

EDUCATION AND EXPERIENCE

Qualifications:

• Graduate of Pharmaceutical/Medical sciences, a bachelor s degree is required, marketing studies or MBA is a plus.
• 3+ years of experience, Commercial/Marketing with consistent successful performance and solid career trajectory.
• Marketing qualification/projects/assignments would be an advantage.
• Fluency in English with good computer skills.

TECHNICAL SKILLS REQUIREMENTS

• Focused on get things done and objective oriented through the proper process.
• Decisive manage complexity to make timely, informed decisions .
• Connected collaborate with others to accomplish shared goals
• Courageous and don t wait others to move with accountability and integrity.
• Resilient in facing challenges.
• Inspiring motivate and develop self and others to drive business forward
• Innovative and strong lateral thinker.
• Ability to analyze, define and convey complex concepts, clear insights and strategies in verbal and written communication
• Demonstrated track record of ability to influence others without authority
• Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
• Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
• Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
• Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment)
• Data analysis, interpretation and communications
• Ability to extract Market, Customer and Competitor Insights
• Marketing Execution and follow up skills
• Ability to develop performance and Program Metrics
• Demonstrated collaboration/negotiation skills
• Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs and fulfilling expectations
• Exceptional prioritization among/across brands in portfolio in a resource-constrained context