مدير تفعيل استراتيجية العملاء The Emirates Group

The Emirates Group

Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs and goals of our organisation across the globe, both internally and with our customers alike!

As part of the CCM&B team the Customer Strategy Activation Manager is responsible for CRM marketing strategy and the implementation of the customer strategy and data framework, in coordination with opportunities and insights generated via the Strategic Planning and Customer Insight teams within CCM&B. They wil manage customer engagement framework (how, when & what) that sets out governance and best-practice guidelines around all marketing personalisation (ie: campaigns, messaging, offers, guidance, and recommendations) and drive adoption of strategic customer automation programs (acquisition/growth and retention) definitions. They are responsible for delivering customer and data capabilities that will inform better marketing activity and customer communication by driving the utilisation of segments and audiences from the Marketing Data Platform (CDP) through to activation across all marketing channels. They are the contributor to help ongoing Marketing Data Platform (CDP) development with new segments, audiences and flags. They are responsible for driving activation of personalisation programs in line with CCM&B customer and data activation strategy informing segments and content i.e. products/offers that can be pushed across marketing communication. They act as the translator and a catalyst between the data team and the execution teams by working with MMCs, CCMB and stakeholders across business units to help adopt a customer centric and data informed approach to marketing.

https://www.emiratesgroupcareers.com/search-and-apply/24418