Digital Marketing and Communications Manager

INTERIMEO

Main missions: Digital strategy

• Develop and deploy the B2B digital marketing strategy
• Define target personas and customer journeys
• Identify priority acquisition channels

Lead Acquisition & Generation

• Design and manage acquisition campaigns (SEO, SEA, email marketing, social ads)
• Generate qualified leads for sales teams
• Optimize conversion funnels

Content management

• Plan and produce professional content (articles, posts, newsletters, white papers)
• Ensuring editorial consistency and brand image
• Update digital and institutional materials

Communication corporate & externe

• Deploy the overall communication plan (online and offline)
• Drafting official communications: press releases, announcements, customer newsletters
• Managing communication on professional social networks
• Contribute to enhancing the employer brand
• Coordinate commercial and institutional materials (presentations, brochures, files)
• Ensure consistency in visual identity and brand positioning

Analyse & reporting

• Track marketing and communication KPIs
• Analyze the performance of communication campaigns and actions
• Propose data-based optimizations

Monitoring & innovation

• To ensure competitive, sectoral and technological monitoring
• Identify new marketing and communication trends
• Recommend innovative actions

Required skills

• Techniques
• Marketing digital BtoB
• Communication strategy
• SEO / SEA
• CRM & marketing automation
• Data analytics marketing
• Professional writing
• Brand management
• Behavioral
• strategic thinking
• creativity
• rigor
• meaning of analysis
• autonomy
• coordination capacity
• results orientation