Digital Marketing & Events Specialist

FileCloud

Key Responsibilities:

• Plan, execute, and optimize global digital demand generation campaigns to drive Marketing Qualified Leads (MQLs) and pipeline growth.
• Develop and manage campaigns across channels including:
  • Paid social media (primarily LinkedIn)
  • Email marketing
  • Landing pages
  • Organic social media
  • Content promotion
• Continuously analyze campaign performance and optimize for lead quality, conversion rates, and pipeline impact.
• Manage marketing automation campaigns in HubSpot, including lead nurturing and segmentation.
• Track and report on MQL performance, campaign ROI, and marketing contribution to revenue.

Social Media & Content Amplification

• Own both organic and paid social media strategy, ensuring strong visibility for events, content, product announcements, and brand initiatives.
• Run and optimize LinkedIn paid media campaigns to drive demand generation and event registrations.
• Collaborate with internal teams to amplify newly created content across digital channels.
• Grow engagement and audience reach across key platforms.

Event Marketing

• Plan and execute select global events, including:
  • Industry tradeshows
  • Webinars and virtual events
  • Partner events
  • Hosted customer or prospect events
• Manage the full lifecycle of events, including planning, logistics, promotion, execution, and post-event follow-up.
• Leverage digital channels to drive event registrations, attendance, and engagement.
• Measure and report on event ROI, lead generation, and pipeline contribution.

Collaboration & Marketing Operations

• Work closely with the sales team and broader marketing organization to align campaigns with regional goals and target markets.
• Manage and track the marketing budget, including forecasting and spend allocation.
• Continuously test new marketing channels, campaign formats, and event strategies.
• Drive initiatives to increase customer reviews and brand credibility.