Digital Marketing Executive

Exab

We are seeking a highly motivated and detail-oriented Digital Marketing Executive to plan, execute, and optimize our digital marketing strategies across multiple channels. The ideal candidate will have strong experience in social media management (especially Instagram), media buying, SEO, and performance-driven digital campaigns to increase brand awareness, engagement, and conversions.

Key Responsibilities

• Manage and oversee all social media accounts, with a primary focus on Instagram.
• Develop, plan, and schedule engaging content (posts, stories, reels, and ads).
• Monitor comments, messages, and community engagement.
• Analyze social media performance and prepare regular reports with insights and recommendations.
• Stay updated with social media trends, algorithms, and best practices.

Media Buying & Paid Advertising

• Plan, execute, and optimize paid advertising campaigns across platforms (Meta Ads, Instagram Ads, Google Ads, etc.).
• Manage advertising budgets and ensure optimal ROI.
• Conduct A/B testing on creatives, audiences, and placements.
• Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, conversions).

Search Engine Optimization (SEO)

• Implement on-page and off-page SEO strategies to improve search rankings.
• Conduct keyword research and optimize website content accordingly.
• Monitor website performance using SEO tools (Google Analytics, Search Console, etc.).
• Collaborate with content and development teams to ensure SEO best practices.

Content & Digital Strategy

• Develop and execute integrated digital marketing strategies aligned with business goals.
• Coordinate with designers, content creators, and influencers when needed.
• Ensure brand consistency across all digital channels.

Analytics & Reporting

• Track, analyze, and report on digital marketing performance.
• Use data-driven insights to improve campaigns and strategies.
• Prepare weekly and monthly performance reports.