مدير التسويق الرقمي

Scale Army

The Digital Marketing Manager will oversee the company s digital go-to-market function, managing the MARTECH stack, advertising campaigns, website, analytics, and marketing operations to drive lead generation, brand visibility, operational efficiency, and actionable intelligence.

The role requires a strategic marketer with technical depth across automation, reporting, digital channels, and content execution.

Marketing Operations

• Manage the marketing technology stack, primarily Salesforce.com and Marketo.
• Establish and execute plans for database cleansing and growth, removing outdated information, contacts, workflows, and other components.
• Create and interpret reports and dashboards that provide actionable insights for sales and marketing leadership.
• Work closely with sales, channel, and business development teams to improve marketing and sales operations and efficiency.

Digital Advertising & Campaign Management

• Develop and execute targeted digital advertising campaigns that drive leads and brand awareness.
• Lead automated outbound programs including nurture, reactivation, and customer engagement.
• Collaborate with agencies and internal stakeholders to create content and ad copy for successful campaign execution.
• Align with channel and alliance teams to ensure digital support for joint go-to-market activities.
• Manage the digital marketing budget.

Website, Content & Social Media

• Manage, integrate, and optimize the company website and blog.
• Lead the social marketing plan and execution to drive increased audience engagement and influencer marketing.
• Collaborate with agencies and vendor partners to support digital initiatives.

Skills

• Strong analytical mindset and ability to derive insights from marketing data.
• Ability to balance tactical execution with strategic planning and leadership-level recommendations.
• Process-driven, organized, and highly detail-oriented.
• Strong communication, creativity, and project-management abilities.
• Passion for using modern marketing technology to solve complex challenges and improve business performance.
• Ability to drive engagement, inclusion, and collaboration across internal teams.