Digital Marketing Manager

Wham Clinics

1. Digital Strategy & Planning

• Translate the overall marketing strategy into a cohesive digital marketing strategy for WHAM Clinics and exclusive doctor pages.
• Develop annual, quarterly, and monthly digital calendars including campaigns, content themes, and key milestones.
• Identify digital growth opportunities, new platforms, and emerging trends to keep WHAM Clinics at the forefront of the industry.

2. Campaign Leadership & Creative Briefing

• Lead the conceptualization of digital campaigns for WHAM Clinics and individual doctors.
• Write clear, structured creative briefs for internal teams and outsourced agencies (creative, video, production).
• Ensure all campaigns reflect WHAM s brand identity, clinical positioning, and strategic direction.
• Align closely with production teams (in-house and outsourced) to ensure high-quality, timely deliverables.

3. Content Oversight & Quality Control

• Oversee content creation and publishing for all social media pages (main page + doctors).
• Ensure content is scientifically accurate, brand-aligned, engaging, and tailored to each doctor s audience.
• Maintain a consistent premium aesthetic across all digital platforms.

4. Performance Monitoring & Reporting

• Work closely with the Media Buyer/Performance Marketer to track campaign performance, optimize results, and ensure ROI.
• Create weekly and monthly digital reports, highlighting results, insights, and recommendations for improvement.
• Monitor competitors, industry benchmarks, and algorithm updates to enhance performance.

5. Team Leadership & Development

• Lead, mentor, and coach the digital team (content creators, strategists, social media specialists, community managers, videographers where needed).
• Identify skill gaps and provide training, workshops, and continuous support to uplift the team's capabilities.
• Foster collaboration between digital, creative, operations, CRM, and clinical teams.

6. Digital Operations & Process Excellence

• Ensure all digital activities follow WHAM Clinics branding, communication, and compliance guidelines.
• Establish efficient workflows for campaign execution, approvals, and publishing.
• Maintain strong coordination with IT for website updates, app content alignment, and UX improvement needs.

• Minimum of 3 years and maximum of 5 years of proven experience in digital marketing management, preferably within the healthcare, wellness, or beauty sectors.
• Demonstrated expertise in developing and executing successful digital marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent leadership and team management abilities, with experience mentoring and guiding junior staff.
• Proficiency in digital marketing tools and platforms such as Google Analytics, AdWords, Facebook Business Manager, and email marketing software.
• Exceptional written and verbal communication skills, with a keen eye for detail and brand consistency.
• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.
• Creative thinker with a passion for innovation and staying ahead of digital marketing trends.
• Experience managing budgets, negotiating with vendors, and optimizing resource allocation.
• Strong understanding of regulatory requirements and best practices in digital marketing for healthcare or related industries.