Digital Marketing Specialist E-commerce

Movado Group

Digital Marketing Strategy & Execution

• Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.).
• Develop and manage digital and offline marketing campaigns across e-commerce customers including but not limited to, paid media, SEO, social, on-site, CRM.
• Choose the appropriate ad types: Sponsored Products (individual product ads)/ Sponsored Brands (brand + product carousel)/ Sponsored Display (retargeting and competitor targeting)
• Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting, etc.

Content & Campaign Management

• Work with creative and content teams to develop brand pages, product guides.
• Ensure the online catalog is accurate, up-to-date, and merchandised for end consumer needs
• Perform in-depth keyword research using tools provided by customers; identify high-intent, high-converting search terms.
• Optimize product listings with relevant keywords for organic and paid synergy.
• Structure campaigns properly by product type, match type, or goals.
• Continuously optimize campaigns: Adjust bids based on performance (ACoS, ROAS, CPC); Pause low-performing keywords or SKUs; Increase bids on top performers; Add negative keywords to reduce wasted spend.

Analytics & Reporting

• Track and analyse key metrics such as traffic sources, conversion rates, customer acquisition cost (CAC), and ROI.
• Generate regular performance reports and use data insights to continuously optimize marketing campaigns.
• Monitor competitive landscape and digital trends to stay ahead of B2B e-commerce innovations.
• Track key performance metrics: ACoS (Advertising Cost of Sales); ROAS (Return on Ad Spend); CTR (Click-Through Rate); CVR (Conversion Rate) vs targets.
• Generate weekly/monthly reports to evaluate campaign health and ROI. Additional KPIs to track: Increased sales from paid traffic, Improved CTR and conversion rate, Growth in visibility and impressions, Ads impact on total sales.
• Identify trends, opportunities, and areas to cut waste or scale.
• Use performance data to iterate and improve ad creatives and strategy.

Budget Management

• Allocate and manage advertising budgets across campaigns and product categories.
• Monitor daily spend to avoid overspending and maintain profitability.
• Adjust budget allocation based on product seasonality, inventory, or lifecycle stage.

Cross-functional Collaboration

• Collaborate with sales manager and customers marketing teams on monthly, quarterly and seasonal marketing plans.
• Obtain regular approvals from brand marketing principals on brand campaigns
• Partner with B2B customers marketing teams as needed in campaign creation and execution.
• Work closely with E-commerce/Sales Managers to align ads with pricing, promotions, and inventory.