DIGITAL MARKETING SPECIALIST

Client of PH Hospitality

Key responsibilities:

• Plan and create content for Joud and sister companies across:
  o Social media (LinkedIn, Instagram, TikTok, X, etc., depending on brand)
  o Blog / website updates
  o Basic email campaigns and newsletters
• Draft copy in line with each brand s tone of voice and guidelines
• Coordinate with design (or use basic design tools like Canva/Figma) to create visual assets
• Repurpose long-form content (e.g., blogs, webinars, FAQs) into short-form posts and
  stories
• Manage and grow Joud and related brands social media channels
• Own a content calendar and posting schedule for each brand
• Monitor comments, DMs, and mentions, and escalate where needed
• Track engagement (reach, impressions, clicks, saves, shares, followers) and propose
  improvements
• Set up and manage basic paid campaigns (e.g., Meta Ads, Google Ads, LinkedIn Ads)
• Support with audience targeting, creatives, and ad copy
• Monitor performance, optimize campaigns, and prepare simple performance reports
• Coordinate with external agencies when needed (e.g., for larger or more technical
  campaigns)
• Stay up to date on social media and digital marketing trends, especially in:
  o Fintech / BNPL / payments
  o GCC and MENA markets
  o Fashion & Jewelries
• Proactively suggest new content formats and platforms (Reels, Shorts, TikTok, carousels,
  etc.)
• Benchmark Joud and group brands against key competitors and bring ideas to close the gap
• Work with:
  o Marketing / Growth lead (or CMO/Head of Marketing)
  o Product team (for new features, launches, and in-app campaigns)
  o HR / People (for employer branding content)
• Help maintain an organized library of content assets and campaign records