Digital Marketing Specialist

Client of PH Hospitality

Job Summary

The Digital Marketing Specialist will support Joud LLC and its related companies through always-on digital marketing activities. This role focuses on content creation, social media management, digital advertising, and identifying emerging trends, with a strong emphasis on execution, performance tracking, and measurable growth in brand awareness and customer acquisition.

Key Responsibilities

• Plan, create, and publish content across multiple platforms including social media, websites, blogs, and basic email campaigns.
• Manage and grow social media channels such as LinkedIn, Instagram, TikTok, and X, in line with brand guidelines.
• Write clear and engaging copy aligned with each brand s tone of voice.
• Coordinate with designers or use tools like Canva or Figma to produce visual assets.
• Repurpose long-form content (blogs, FAQs, webinars) into short-form posts, reels, stories, and carousels.
• Maintain content calendars and posting schedules for multiple brands.
• Monitor comments, messages, and mentions, escalating issues when necessary.
• Track and analyze engagement metrics including reach, impressions, clicks, and followers, and suggest improvements.
• Set up, manage, and optimize basic paid advertising campaigns on platforms such as Meta, Google, and LinkedIn.
• Prepare simple performance and campaign reports.
• Stay up to date with digital marketing trends, particularly in fintech, BNPL, payments, and GCC/MENA markets.
• Coordinate with internal teams including Marketing, Product, and HR for campaigns, launches, and employer branding.
• Maintain organized records of content assets and marketing campaigns.

Requirements:

• 1 2 years of hands-on experience in digital marketing.
• Strong content creation skills with good writing ability and basic visual sense.
• Proven experience managing social media accounts for one or more brands.
• Basic experience running paid advertisements on Meta, Google, or LinkedIn.
• Understanding of digital marketing metrics such as reach, CTR, CPC, and conversions.
• Very good English writing skills; native Arabic proficiency is mandatory, especially for GCC audiences.
• Experience in fintech, payments, BNPL, or financial services is an advantage.
• Familiarity with tools such as Meta Business Suite, Google Ads, LinkedIn Campaign Manager, Mailchimp/HubSpot, Canva, or Figma.
• Basic knowledge of SEO and web analytics tools (e.g., Google Analytics).
• Detail-oriented, proactive, and comfortable working in a fast-paced startup environment.
• Data-aware mindset with the ability to use insights to improve content and campaign performance.
• Strong teamwork skills with the ability to accept feedback and adapt quickly.