Digital Merchandising Senior Manager Nahdi

Online Merchandizing:

Participate in creation of the Omnichannel Merchandizing Strategy for both Saudi and UAE stores through:

• Manage vendor relationships to ensure maximum product visibility and information quality in online channels.

• Lead cross-function projects to enhance online merchandizing.

• Manage product attributes implementation to support sorting, filtering, and other product display functionalities.

• Develop & ensure documenting and executing of product rank and sort strategies across product categories and throughout the site.

• Build, optimize and enhance the online navigation structure to support the online shopping journey.

• Manage search engine solution as well as ensure best search algorithms are applied.

• Develop and optimize the cross selling and up selling activities to increase Average Basket Size Value.

• Configure all new products and offerings, manage photography and video, editorial, technical, and factory systems considerations for each new introduction with the concerned parties.

• Support vendor requests related to online product merchandizing according to Omnichannel Strategy

• Support Marketing acquisition and retention initiatives through product collection development, SEO optimization for PDP, landing, sort, and collection pages, and develop personalized site experiences by audience.

• Optimize the new product launch stories and seasonal merchandise discovery in partnership with Marketing and Commercial teams.

• Partner with Creative team to develop and test new product photo and video options.

• Partner with Marketing team to test and scale product configuration for product feeds and offsite shopping experiences also to develop and test new product photo and video options.

• Support Digital Product team in the definition of requirements for new site features and functions designed to improve the sales.

u>Commercial Analytics:/u>

• Managing product availability levels, recognizing lost opportunities, initiating actions to mitigate spotted inefficiencies

• Analyzing product and category performances (traffic and revenue) to suggest optimization tactics and communicate results with other team members as well as Commercial and Promotion teams

• Review and analyze online shopper behaviors in the areas of product pages, product list pages, recommendation engines and search to identify online commercial opportunities

u>Team Management:/u>

• Lead, coach and develop the team of digital merchandizing managers to deliver the best commercial results online