Director of Marketing and Sales

Digital Knowledge Company

Director of Sales and Marketing:

The Director of Sales and Marketing is responsible for leading the overall commercial, strategic, and marketing performance of DKC (all business units). This includes driving revenue growth, developing and executing sales strategies, managing client relationships, and overseeing marketing initiatives to strengthen brand positioning. The role focuses on B2B partnerships, client engagement, and market expansion while aligning with DKC’s mission, Vision, and company objectives and quality frameworks.

This role will report to the Chief Academic Officer.   

Responsibilities:

1-     Owns overall revenue performance across all business units, including sales pipeline development, forecasting accuracy, and achievement of agreed annual and quarterly revenue targets.

·                 Identify and maintain partnerships with corporate clients, government entities, and industry stakeholders.

·                 Develop and oversee client engagement and retention programs to support long-term institutional partnerships.

2-     Develop and implement comprehensive sales strategies to achieve revenue targets and market share goals for all business units.

·                 Lead proposal development, bid submissions, and client presentations for B2B and institutional contracts.

·                 Oversee digital marketing, creative, content strategy, and lead generation initiatives.

·                 Monitor market trends, competitor activities, and emerging industry needs to guide product development and positioning.

·                 Design and execute integrated marketing campaigns.

3-     Ensure consistent brand messaging across all platforms and marketing materials.

4-     Develop promotional materials and outreach events.

5-     Serve as the primary point of contact for strategic accounts.

6-      Align sales and marketing strategies with company objectives.

7-      Prepare regular reports on sales performance, market analysis, and ROI of marketing campaigns.

8-      Manage budgets for sales and marketing activities effectively.

9-      Leads and develops the Sales & Marketing function, including defining team structure, roles, and capability requirements in line with business growth.

10-   Provide mentorship, coaching, and professional development opportunities for staff.

Requirements:

-        Master’s degree in Business Administration, Marketing, or a related field is preferable.

-        Minimum 8–10 years of experience in sales and marketing leadership roles, preferably in education or related sectors.

-        Professional certification in Sales, Business Development, or Marketing Leadership is an advantage.

-        Proven experience in B2B sales, strategic planning, and client relationship management.

-        Demonstrated success in achieving revenue targets and expanding institutional client portfolios.

-        Strong understanding of digital marketing, CRM systems, and data-driven decision-making.

-        Experience managing multicultural teams and working with both government and private-sector stakeholders.