Director of Marketing Salla

You own the full demand flywheel. That means you're accountable for three things:

• Acquire buyers profitably

• Convert them with clarity

• Bring them back frequently

Everything else is in service of those three outcomes. Specifically:

• Build and run segmented CRM and lifecycle programs. Not a generic newsletter, but triggers by category, behaviour, and purchase stage that move repeat rate.
• Own Mahally's positioning: a Saudi-first marketplace rooted in trust, quality, and clarity. Make it consistent across paid, social, CRM, influencers, and offline. No brand guide gathering dust. A living narrative.
• Find and scale the categories and segments that disproportionately drive GMV. Shape both marketing priorities and merchandising decisions around them.
• Work with product and data to improve what buyers see: home surfaces, pricing signals, recommendations, promotional mechanics. You influence the product because you understand the funnel better than anyone.
• Turn funnel bottlenecks and trust gaps into clear decisions. Influence product roadmaps and operations with evidence, not slide decks full of "activity".
• Build the team: growth, lifecycle, brand, and content. Design an operating rhythm built on clarity, speed, and accountability.
• Make channel decisions fast. Cut underperformers early, double down where the flywheel accelerates. No "let's test everything equally" energy.
• Go offline when the brand demands it. Cultural presence and trust signals matter in Saudi. Don't be allergic to it, but don't default to it either.

National Campaigns & Mega Moments

You'll own the planning and execution of Mahally's biggest commercial moments, and in Saudi, these aren't optional. They're where marketplaces are made or forgotten.

• Own the full campaign calendar: Saudi National Day, Founding Day, Ramadan, Eid al-Fitr, Eid al-Adha, White Friday, Back to School.
• Plan early, execute sharp. These aren't last-minute sales banners. Each mega moment needs a full-funnel strategy covering awareness, acquisition, conversion, and retention, with category-specific angles and creatives that resonate culturally.
• Coordinate cross-functionally across product, merchandising, and operations to ensure inventory, promotions, pricing, and logistics are aligned before launch, not scrambling during.
• Build campaign playbooks that compound. Every mega moment should be better than the last. Document what worked, what didn't, and feed learnings into the next cycle.
• Balance brand and performance. National Day isn't just a GMV play, it's a brand moment. Ramadan isn't just a brand moment, it's a GMV play. Know when to lean into which, and execute both.
• Manage campaign budgets with discipline. Allocate spend by channel and moment based on historical ROAS and category opportunity.