E-commerce Lead

Scale Army

Role Overview

The Ecommerce Lead will own the full buyer journey across the website, ensuring the digital experience converts effectively from first click through checkout. This role is highly focused on conversion rate optimization, site merchandising, product launch execution, and mobile-first performance, with direct ownership over how ecommerce initiatives translate into revenue impact.

Key Responsibilities Conversion Rate Optimization

• Own the full buyer journey by identifying where customers drop off from landing page through checkout and implementing improvements.
• Manage where paid media and email traffic lands to ensure destination pages convert effectively.
• Own and execute the A/B testing roadmap using tools such as Shoplift, Intelligems, or similar solutions.
• Analyze test results with statistical rigor, document learnings, and implement winning variations permanently.
• Close measurable conversion gaps across mobile, collection pages, product detail pages, and homepage experiences.
• Implement and manage heatmap and session recording tools to identify friction points beyond standard analytics.
• Own Core Web Vitals and page speed performance, with strong emphasis on mobile responsiveness.

Site Merchandising

• Own homepage, collection pages, and navigation to ensure they remain seasonal, current, and conversion-focused.
• Build and maintain collection sort logic, featured product placement, and merchandising rules.
• Optimize on-site search functionality to improve product discoverability.
• Manage internal linking and site structure to support crawlability and SEO performance.
• Partner with creative and brand teams to ensure visual assets contribute effectively to conversion.
• Integrate user-generated content such as reviews and customer photos across key pages.

Product Setup and Launch

• Build and QA all product pages before launch, including copy, imagery, variants, metafields, cross-sells, and structured data.
• Own on-page SEO for products, collections, and landing pages, including titles, meta descriptions, heading structures, alt text, and schema.
• Manage the product launch checklist from creative handoff through go-live.
• Implement size and fit guidance tools to improve purchase confidence and reduce returns.
• Maintain product data quality, including tags, collections, inventory visibility, and metadata.
• Own the product data feed for shopping channels and coordinate with paid media teams to ensure feed readiness.

Cart, Checkout, and Personalization

• Own the full cart and checkout experience across all devices, removing friction from add-to-cart through order confirmation.
• Test and optimize cart, mini-cart, and checkout flows.
• Evaluate and implement personalization tools such as Rebuy, Nosto, or similar technologies.

Mobile Experience & Analytics

• Own mobile app merchandising, product launches, promotions, and seasonal updates in sync with website activity.
• Lead mobile web optimization, including navigation, sticky CTAs, and mobile UX improvements.
• Monitor daily site performance including conversion rate, add-to-cart rate, bounce rate, and funnel drop-off by device and traffic source.
• Build and maintain weekly reporting dashboards tied to revenue impact.
• Analyze cross-device customer journeys and translate findings into execution priorities.