E-commerce Manager (Shopify & Site Optimization)

Scale Army

Role Overview

The E-commerce Manager (Shopify & Site Optimization) will be responsible for managing and optimizing the day-to-day operations of the Shopify storefront. This hands-on role focuses on site execution, product merchandising, and conversion optimization to ensure a seamless, accurate, and high-performing online shopping experience that supports launches, promotions, and ongoing growth.

Key Responsibilities Shopify & Ecommerce Operations

• Manage daily and weekly Shopify updates, including product uploads, pricing changes, image updates, copy edits, variants, and tags.

• Maintain and optimize product detail pages (PDPs) to improve clarity, usability, and conversion performance.

• Manage collections, site navigation, homepage updates, banners, and merchandising tied to launches and promotions.

• Build, update, and QA landing pages and campaign links to ensure accuracy and a smooth user experience.

• Maintain promo codes, attribution links, and on-site merchandising related to campaigns and launches.

• QA all site updates across desktop, tablet, and mobile devices to ensure consistency and accuracy.

Site Optimization & CRO

• Implement site and PDP improvements focused on conversion rate optimization and overall user experience.

• Identify friction points in the customer journey and recommend actionable improvements.

• Execute CRO-related updates such as layout adjustments, content hierarchy improvements, and UX refinements within Shopify.

• Monitor site health and performance, flagging bugs, speed issues, or functionality concerns to internal teams or external partners.

• Evaluate Shopify features and third-party apps to identify opportunities for site enhancement and operational efficiency.

Analytics & Reporting

• Monitor key ecommerce metrics including conversion rate, bounce rate, AOV, and cart abandonment.

• Prepare regular performance summaries and surface insights related to site performance and optimization opportunities.

• Use data to inform recommendations for improving the on-site shopping experience.

• Partner with internal ecommerce and merchandising leadership on merchandising strategies and execution.

• Support inventory visibility, product availability updates, and site readiness ahead of launches.

Qualifications Experience

• 2 4+ years of experience in ecommerce operations, Shopify management, or ecommerce optimization.

• Strong hands-on experience working directly within Shopify.

Skills

• Solid understanding of ecommerce UX and conversion optimization best practices.

• High attention to detail with strong organizational and execution skills.

• Analytical mindset with the ability to interpret performance metrics and act on insights.

• Comfort working with spreadsheets and site performance data.

• Ability to manage multiple site updates simultaneously with a strong sense of ownership.

• Strong collaboration skills when working with cross-functional ecommerce and merchandising teams.

What Success Looks Like

• Shopify site updates are executed accurately and on time with minimal errors.

• Product pages and collections are consistently optimized for usability and conversion.

• Site performance issues are identified early and addressed efficiently.

• Ecommerce leadership has clear visibility into site performance and optimization opportunities.

• Launches and promotions are supported by a clean, well-maintained, and high-performing storefront.