E-commerce Marketing Manager

Scale Army

The Ecommerce Marketing Manager will be responsible for managing the ecommerce storefront, supporting marketplace expansion, and driving traffic and sales through digital marketing initiatives. This role requires hands-on experience across Shopify, ecommerce marketplaces, and paid digital channels, along with the ability to use AI-assisted tools to streamline content creation and optimize performance.

Key Responsibilities

• Manage and maintain the Shopify storefront, ensuring products, descriptions, pricing, and images are optimized.

• Upload and organize product listings while maintaining a seamless customer shopping experience.

• Monitor site performance and identify opportunities to improve conversion rates and user experience.

Marketplace Expansion

• Support the setup and management of Amazon Seller Central.

• Assist with launching and managing product listings on TikTok Shop.

• Optimize product pages across platforms to improve visibility and conversions.

Digital Marketing & Traffic Generation

• Launch and manage paid advertising campaigns on Meta, including Facebook and Instagram.

• Support TikTok marketing initiatives across content and advertising.

• Develop strategies to drive qualified traffic to the ecommerce store and increase sales.

Content & Brand Support

• Create and schedule social media content that supports product promotion and brand awareness.

• Design simple marketing assets using Canva or similar tools.

• Support product launches and promotional campaigns.

AI-Assisted Marketing

• Use AI tools to generate marketing copy, product descriptions, and social media content.

• Support ad and campaign ideation through AI-powered creative tools.

Performance Tracking

• Monitor campaign performance and ecommerce analytics to identify areas for improvement.

• Track product performance and optimize listings based on customer behavior and sales data.

• Continuously test and improve marketing strategies to support growth.