E-mail Marketer

Scale Army

The E-mail Marketer will manage email automation, segmentation, and campaign performance using Klaviyo, with a strong focus on building effective workflows, optimizing deliverability, and improving engagement and conversion outcomes. This role requires ownership of end-to-end email execution, from segmentation and reporting to template production and performance analysis.

Key Responsibilities Email Marketing & Automation

• Develop and manage Klaviyo workflows and automations, including welcome series, abandoned cart sequences, product recommendations, and re-engagement campaigns.

• Segment email audiences based on customer behavior and data insights to improve targeting and personalization.

Performance Tracking & Reporting

• Analyze campaign performance using key metrics such as open rates, click-through rates, and conversion rates.

• Deliver executive-level reporting with clear recommendations based on performance insights.

• Monitor deliverability and optimize campaigns to improve inbox placement.

CRM & Data Management

• Maintain customer lists within Klaviyo, ensuring data remains clean, current, and effectively segmented.

• Analyze customer behavior, trends, and segment performance to inform campaign decisions.

• Coordinate with internal teams to align email efforts with broader marketing initiatives.

Collaboration & Strategy Development

• Work closely with marketing and product teams to build campaigns that support engagement and sales objectives.

• Contribute to content planning for email campaigns across audience segments.

• Recommend improvements to email strategy and customer engagement initiatives.

Creative & Template Production

• Use provided copy and creative direction to produce high-quality email templates with minimal oversight.

• Build complete email templates end-to-end, including layout, formatting, and Klaviyo implementation.

• Collaborate with the internal designer when needed while maintaining the ability to execute independently.

Segmentation & Personalization

• Develop advanced behavior-based segmentation focused on improving conversions.

• Leverage existing clean data structures to strengthen targeting across purchase intent, browsing behavior, lifecycle stage, and engagement patterns.