Email Marketing Specialist

Scale Army

The Email Marketing Specialist will be responsible for executing email and SMS marketing strategies, managing campaigns, conducting A/B testing, and reporting on performance. This role requires hands-on experience with Klaviyo, strong analytical thinking, and the ability to coordinate closely with creative and cross-functional teams to deliver campaigns that align with broader marketing goals.

Key Responsibilities Email & SMS Strategy & Execution

• Develop and execute effective email and SMS marketing strategies to engage customers and drive conversions.

• Set up and manage email campaigns in Klaviyo, ensuring alignment with marketing goals and brand guidelines.

• Set up, send, and manage SMS campaigns in coordination with overall marketing efforts.

• Brief creative teams on email and SMS content requirements and provide direction to ensure cohesive and visually appealing templates across both channels.

Performance Analysis & Reporting

• Track and report on campaign performance, including open rates, click-through rates, and conversions.

• Provide actionable insights to improve future campaigns based on data-driven results.

A/B Testing & Optimization

• Conduct A/B testing on subject lines, content, design, and calls to action to improve campaign performance.

• Continuously refine email marketing strategies based on test outcomes and performance insights.

Collaboration & Campaign Management

• Collaborate with cross-functional teams to create email content aligned with broader marketing campaigns.

• Ensure campaigns are executed on schedule and meet established deadlines.