Executive Creative Director (ECD) Tribe X Digital

Key Responsibilities

1. Lead the Agency s Creative Vision

• Set and uphold Tribe X s creative standard: ideas that are simple, human, and culturally intelligent.
  
• Ensure every brief, concept, and execution ties back to the brand s why, no noise, only meaning.
  
• Keep creativity aligned with the agency s mission and clients long term purpose.
  
  

2. Champion a Digital First Mindset Across Mediums

• Drive thinking that begins with audience behavior, not media hierarchy.
  
• Ensure campaigns are platform native in mindset, but integrated in form seamlessly spanning film, social, print, OOH, activations, and digital ecosystems.
  
• Push creative teams to craft ideas that adapt elegantly across touchpoints from fast content to flagship storytelling.
  
  

3. Green-Light Ideas That Work in the Real World

• Chair creative gates for flagship work; approve only ideas that are original, strategically sound, and executable.
  
• Demand clarity: every concept must define its audience, emotional hook, and measure of success before production.
  
• Protect creativity from dilution, keep the work brave, relevant, and intentional.
  
  

4. Build Systems That Make Great Work Repeatable

• Oversee a creative process that supports both craft and speed from briefing frameworks to content production flows.
  
• Ensure teams have templates, tools, and rituals that keep quality high and execution agile.
  
• Make learning cyclical: gather performance insights, translate them into creative standards, and evolve the playbook.
  
  

5. Lead and Grow Creative Talent

• Hire and mentor creative leaders who think beyond format writers, art directors, strategists, and motion specialists who share a digital first mindset.
  
• Review work on time, coach judgment and taste, and rotate senior talent between Brand Platforms and Campaigns & Content to strengthen range.
  
• Build a culture that values curiosity, experimentation, and clarity of thought.
  
  

6. Place the Right Bets

• Prioritize the ideas that build brand and drive business balancing storytelling and performance.
  
• Allocate top talent to the right opportunities, make fast calls on hero projects, and remove barriers that slow creativity.
  
• Represent the creative vision with clients, articulate ideas simply, powerfully, and with purpose.
  
  

What Teams Can Expect From You

• A living creative standard that defines how Tribe X creates for today s world.
  
• Clear, constructive creative calls advance / refine / stop with reasoning that teaches.
  
• A creative system that runs on both intuition and discipline.
  
• A feedback culture that turns learnings into evolution, not repetition.
  
• Leadership that is decisive, present, and deeply collaborative.
  
  

Qualifications & Experience

Must-Have:

• 12+ years leading creative teams across digital, film, print, social, and experiential.
  
• Proven success crafting campaigns for luxury or purpose-driven global brands.
  
• Deep understanding of audience behavior, culture, and the intersection of brand storytelling with digital performance.
  
• Ability to move seamlessly from big brand worlds to fast content ecosystems.
  
• Strong creative judgment can tell when an idea will live, perform, and last.
  
• Track record of mentoring senior creatives into confident, autonomous leaders.
  
  

Nice to Have:

• Experience building creative systems or internal studios for brands or agencies.
  
• Familiarity with market nuances across MENA, especially Gulf audiences.
  
• Comfortable interpreting data and insights to refine creative direction.
  
  

Success in This Role Looks Like

• Tribe X s creative work leads with clarity, performs across mediums, and earns attention without noise.
  
• Every campaign feels modern, thoughtful, and unmistakably intentional.
  
• The agency s creative culture grows faster, smarter, more cohesive.
  
• Clients trust Tribe X not only to execute, but to define what purposeful creativity looks like in a digital-first era.
  
  

A new generation of creative leaders rises under your guidance, globally exposed, locally rooted.