Experienced Social Media Specialist

Road9 Media

Own the planning, publishing, engagement, and performance reporting of client social media accounts.

You will translate the approved strategy into a monthly content calendar, ensure content is scheduled correctly across platforms, manage daily community engagement, handle urgent/trend-based posting when needed, and deliver a monthly performance report with clear insights and next steps.

Key Responsibilities

Content planning & calendar management (monthly)

• Build the monthly Content Calendar based on the approved Content Strategy (core themes, seasonal themes, distribution plan).
• Research and select relevant awareness days/occasions that match brand identity and audience interests.
• Coordinate content requirements with internal team members (copywriter, designer, content distributor) and ensure the calendar is clear and execution-ready.
• Align blog titles with the SEO content plan (when applicable) and reference links inside the calendar for execution clarity.

Publishing & scheduling (monthly + as needed)

• Ensure all approved posts are scheduled correctly using native tools (Meta Business Suite, LinkedIn scheduling, X, YouTube).
• Apply platform-specific adjustments (caption style, hashtag usage, link handling, formatting).
• Verify scheduling accuracy (copy, media, order, timing) before confirming completion to the Account Manager.

Daily community engagement

• Monitor all brand accounts daily for comments, mentions, direct messages, shares, and engagement opportunities.
• For specific brands, answering messages with standardized replies, divert qualified leads to leads database & communicate with client's sales team.
• Respond in a brand-aligned tone, encourage conversation, and escalate inquiries that require client input.
• Track notable engagement patterns and share weekly engagement insights for optimization.

Real-time / urgent posting

• Identify opportunities for trend-jacking or timely content and follow the required approval flow.
• Execute time-sensitive posts within the required window when approved (and notify the relevant stakeholders).

Influences & Key Opinion Leaders content coordination (when applicable)

• Research relevant influencers/KOLs based on audience fit and engagement quality.
• Support outreach coordination, briefing materials, scheduling integration, and content alignment with brand messaging.
• Coordinate approvals and documentation with the Account Manager and client team.

Crisis & reputation management (as needed)

• Monitor and flag negative sentiment spikes, misinformation, or escalating complaints.
• Classify severity (low/medium/high), respond appropriately, and escalate to the Account Manager/client team when an official response is required.

Reporting (monthly)

• Produce the Social Media & Content Performance Report on the defined monthly schedule.
• Compile platform performance metrics (reach, impressions, engagement rate, follower growth, CTR where applicable).
• Identify top/low-performing content, summarize insights, and propose a practical action plan for the next period.
• Submit the report for strategist review, then support finalization for client delivery via the Account Manager.