General Manager

Client of Expertise Recruitment

Operations and service delivery

• Own the quality and timeliness of all output from the Lebanon team campaign setup, optimisation, reporting, dashboards, and data products
• Establish and enforce clear SLAs for turnaround times, quality standards, and escalation protocols across all workstreams
• Act as the primary point of contact for UAE and KSA client leads when issues arise; resolve problems quickly and communicate clearly
• Build and maintain a structured brief-to-delivery workflow that minimises errors and creates visibility for all stakeholders
• Identify whether recurring issues are process failures, people issues, or capacity constraints fix them at the root

People management and development

• Manage day-to-day performance across the Lebanon team; set clear expectations, give direct feedback, and hold people accountable
• Build a development and training programme for the team with particular focus on the media planning and data functions
• Identify high-potential team members and create structured growth paths for them
• Manage underperformance decisively and fairly; make hiring and exit decisions with the support of UAE management
• Create a team culture that is motivated, professionally proud, and oriented toward client service excellence

Hiring and team growth

• Own the Lebanon hiring process: define roles, screen candidates, conduct interviews, and make recommendations to UAE management
• Build relationships with local talent networks and recruiters to maintain a pipeline of strong candidates
• Plan headcount requirements in line with business growth projections from UAE and KSA

Compensation and people operations

• Conduct regular compensation reviews and make recommendations to UAE management to ensure the team is paid fairly, competitively, and consistently
• Ensure Lebanon compensation is benchmarked against the local market and does not become a source of attrition
• Work with finance and UAE management to plan and manage the Lebanon cost base within agreed parameters

Stakeholder management

• Develop strong working relationships with all UAE and KSA client leads; understand their workload, their standards, and their pressure points
• Participate in regular structured check-ins with UAE management to report on team performance, capacity, and any operational issues
• Surface problems early before they reach the client and always arrive with a proposed solution, not just a problem statement

How Success Is Measured

Your first 90 days will be assessed on three things:

• A clear diagnostic of current team capability, process gaps, and service quality issues with a proposed improvement plan presented to UAE management
• Structured operating rhythms in place: weekly check-ins with UAE/KSA client leads, clear SLAs documented and communicated, and an escalation protocol understood by the whole team
• The beginning of a development plan for each team member identifying strengths, gaps, and growth paths

From month 4 onwards, success is measured on client satisfaction with Lebanon delivery, reduction in errors and delays, team retention and development, and the overall health and performance of the operation.