Graphic Designer

DTC Gate

We are looking for a versatile and creative strong>Graphic & Brand Identity Designer/strong> to lead our visual identity and digital presence. In this role, you will be responsible for creating high-impact visual solutions from scratch, starting with our core strong>brand identity/strong> (logo and icons) and extending to our strong>marketing collateral/strong> (web banners and social media content).

The ideal candidate is a visual storyteller who can translate marketing goals into "scroll-stopping" designs. You will ensure that every asset from a tiny icon to a large-scale banner is consistent, professional, and aligned with our brand s voice.

strong>Core Responsibilities:/strong>

• strong>Brand Identity:/strong> Conceptualize and design unique logos, color palettes, and custom icon sets.
• strong>Social Media:/strong> Create engaging layouts for Instagram, Facebook, and LinkedIn (posts, stories, and carousels).
• strong>Web & Digital:/strong> Design high-conversion banners, headers, and display ads for our website and digital campaigns.
• strong>Visual Consistency:/strong> Maintain a unified brand style guide to ensure consistency across all platforms.
• strong>File Management:/strong> Prepare and deliver production-ready files in various formats (SVG, PNG, AI, PSD).

• strong>Technical Expertise:/strong> Advanced proficiency in Adobe Illustrator (for vectors/logos) and Adobe Photoshop (for social media/manipulation). Knowledge of Figma is a plus.
• strong>Proven Portfolio:/strong> A strong portfolio (e.g., Behance or Dribbble) demonstrating experience in logo design and social media campaigns.
• strong>Design Fundamentals:/strong> Deep understanding of typography, grid systems, visual hierarchy, and color theory.
• strong>Adaptability:/strong> Ability to design for different formats (vertical for mobile, horizontal for web) while maintaining quality.
• strong>Communication:/strong> Strong ability to explain design choices and incorporate feedback effectively.
• strong>Deadline Driven:/strong> Proven ability to manage multiple projects at once and meet tight turnaround times.