Growth & Community Marketing Manager

Jobs for Humanity

Role Objective

Drive Nowair s GTM strategy from testing to traction. Run fast experiments, validate which messages and channels convert, build youth community momentum, and prepare to scale the winners across Kuwait and the GCC. This role begins as hands-on and execution-heavy, then evolves into leading scalable marketing growth as Nowair expands post-pilot.

Scope of the Role This is a hybrid role: roughly 60% hands-on execution and 40% coordination.

You ll execute:

Organic social, influencer, and ambassador programs

School partnerships and youth activations

Light paid and organic growth experiments

Weekly data tracking, testing, and insights reporting

You ll coordinate:

With Yoko (digital agency) on paid media and campaign analysis

With the designer on creative, content, and visuals

With Product and Clinical teams on user insights and messaging

With GTM research (Lulu & Sahar) to translate user interviews, ad results, and analytics into actionable marketing experiments You ll collaborate daily with Yoko, the designer, Product, and GTM to ship experiments fast and double down on what works.

Key Responsibilities

Growth Experiments

Launch small-scale A/B tests to validate audience segments (age, gender, pain points).

Test 3 5 channels (schools, influencers, social, partnerships) and scale top performers.

Rapidly iterate messaging and creatives based on performance and feedback.

Maintain the experiment tracker with GTM and Research, ensuring all tests have clear hypotheses, results, and next steps.

Channel Execution

Manage ambassador and influencer activations that drive youth engagement.

Run school outreach and community events to generate organic buzz.

Coordinate paid media tests with Yoko and request new variants based on insights.

Content & Localization

Write or adapt content in Arabic and English that feels authentic and youth-driven.

Brief the designer to create visuals aligned with Nowair s identity and tone

Analytics & Insights

Track key growth metrics: CTR, conversion, CAC, retention intent.

Deliver a concise weekly one-pager summarizing what worked / what s next.

Use analytics to identify which growth channels and messages are ready to scale