Growth Marketing Lead

Scale Army

Our client is seeking a world-class Growth Marketing Lead who thrives in high-performance environments and is excited to leverage cutting-edge tools to drive exceptional results. The Growth Marketing Lead will fully own and drive paid growth strategy and execution across a portfolio of complex, high-spend client accounts.

This role requires end-to-end accountability, from goal setting and media buying to creative direction, experimentation, and performance reporting, while partnering directly with founders and senior marketing leaders.

Key Responsibilities

• Take full, sole ownership of a portfolio of complex, high-spend accounts, serving as the single point of accountability for performance.

• Diagnose performance challenges, design strategic solutions, and execute them independently.

• Own full-funnel growth strategy from acquisition through activation, focusing on CAC, payback periods, and pipeline impact, not just platform ROAS.

• Identify opportunities to expand into new channels and build data-driven cases for growth.

• Develop and maintain pacing models and budget forecasts.

Campaign Management & Experimentation

• Manage hands-on campaigns across Google, Meta, LinkedIn, and additional platforms as needed.

• Analyze accounts at both macro and micro levels, evaluating campaign structures, ad groups, keywords, search terms, creatives, and goal attainment.

• Propose and execute high-impact experiments, from hypothesis through implementation and performance readout.

• Research keywords, adjust bid targets, direct creative development, and ensure full implementation of changes.

• Leverage the proprietary platform for pacing analysis, experiment tracking, and performance monitoring, while providing feedback for ongoing improvement.

Creative Direction & Funnel Optimization

• Actively direct creative output, including writing and editing ad copy.

• Provide clear direction on landing page structure, messaging hierarchy, and visual strategy.

• Approach ads and landing pages as a unified performance system.

• Apply conversion rate optimization principles to improve user journeys and outcomes.

Client Communication & Reporting

• Write detailed weekly performance updates including account overviews, experiment results, next steps, and key questions.

• Interface directly with founders and marketing leaders via Zoom and Slack, understanding priorities and proposing thoughtful, compelling solutions.

• Report into the Head of Accounts and collaborate closely with the CEO.

• Mentor junior analysts as the practice grows.