Head of Brand Design

Ninjas in Pyjamas

As Head of Brand Design, you will own the visual expression of NIP across campaigns, social, brand materials, events, and other marketing initiatives. You will define and evolve the creative direction of the brand, ensuring that all output feels distinctive, modern, and aligned with NIP s identity and ambitions.

You will be responsible for leading the design function day to day, while also contributing at a senior level to how marketing ideas are brought to life visually. This role requires someone who can move seamlessly between strategic brand thinking, high-level creative direction, team leadership, and hands-on design execution.

Key Responsibilities

• Lead the visual identity and creative direction of NIP across all marketing and brand touchpoints.

• Work closely with the Head of Marketing & Social Media, Social Content Manager, and Production Lead to translate marketing strategy into impactful creative output.

• Own the quality, consistency, and evolution of the NIP brand across campaigns, social media, events, presentations, and other key materials.

• Direct and manage the work of the Graphic Designer and Junior Graphic Designer, providing clear feedback, support, and development.

• Set design priorities, assign work, and ensure deadlines and quality standards are consistently met.

• Create and oversee creative concepts, visual systems for campaigns and brand initiatives.

• Ensure all design output is aligned with brand guidelines while also pushing the brand forward in fresh and relevant ways.

• Work across formats and platforms, adapting creative ideas into assets that perform across digital, social, and event environments.

• Collaborate closely with the Production Lead to ensure visual concepts are executed effectively across video and motion content.

• Support the Social Content Manager by shaping the visual tone and design approach for social-first content.

• Review and refine design work across the team, ensuring strong typography, layout, composition, and attention to detail.

• Maintain a high standard of creative excellence while balancing speed, practicality, and business priorities.

• Contribute hands-on design where required, especially on high-priority or high-visibility projects.

• Stay current with design trends, brand innovations, digital culture, and esports aesthetics to keep the NIP visual identity modern and relevant.

• Help develop scalable templates, workflows, and systems that improve efficiency across the design function.

• Collaborate with internal stakeholders to ensure the brand is represented consistently across every touchpoint.